# Get your guide to building an effective compensation strategy

Strategically plan and implement a data-driven compensation strategy to attract and retain talent, manage financial resources, and align your company’s goals with employee incentives.

**What you’ll learn:**

- How to create a compensation philosophy
- How to calculate the size of your option pool
- How to level and pay employees fairly
- How to review your compensation plan
- How to use equity for retention

**Make smarter compensation decisions**

[Carta Total Compensation](/content/equity-management/compensation/index.html) leverages millions of data points from over 40K cap tables to create real-time salary and equity benchmarks, offering companies the most comprehensive view into private market compensation.