# Lucy Hoyle

Lucy Hoyle is a Senior Content Engineer at Carta. She oversees editorial processes, AI search optimization (AEO) strategy and the use of AI to optimise marketing systems. She previously supported Carta teams in Europe, Asia-Pacific and the Middle East with localised content and international SEO.

## Latest from Lucy Hoyle

Private company valuations  
This article explains private company valuations, including what they are, when you need one for fundraises or stock options, and how the valuation process works.

Burn rate  
Burn rate measures your company’s cash runway, based on expenses and revenue. Learn how to calculate and manage cash burn rate for startups.

Strike price  
The strike price of a share option is the price you pay to purchase shares in a private company. Learn about fair market value (FMV), how a strike price is determined and how an equity award can gain value.

Investor updates  
Regular investor updates help to build trust between a company’s leadership team and its investors. Learn how to write an effective investor update.

CS01: Filing a confirmation statement with Companies House  
UK companies must file a confirmation statement (CS01) with Companies House every year. Learn how to complete and file a CS01 form, and how Carta simplifies the process.

Stock split  
Before issuing equity to employees, some companies split existing shares to create a more flexible and scalable incentive pool. This article explains how a share split (or stock split) works and the potential impact on current and future shareholders.