Email Kit Redesign

Today we’re releasing our redesigned email kit. Emails are often the first touch points we have with our users. They should be a clear and helpful experience: users understand the information being communicated, understand who the information is being communicated from, and know what steps to take next via a clear call to action.

While we got some great mileage out of our previous email design kit, our site and its complexity have changed. And it was time for our emails to get with the times. Here are some highlights that our release today will change:

Better compatibility

• Mobile optimized across all screen sizes
• Improved compatibility with Outlook and other email clients

Clearer branding

• Upgraded our co-branding support to display logos of some investor senders using the platform
• Added the Carta logo and simple branded accents that match carta.com

Cleaner UI

• Revamped headings, body text, call to action, etc. Pretty much everything got an upgrade
• Higher contrast to improve readability

Confetti

• Oh yeah, it’s still there 😊🎉

Maxwell Estes