## Fundraising basics

Welcome to the world of startup fundraising. In this section, you'll learn the different types of pre-seed funding, the investors you'll meet, and the importance of product-market fit.

Start section 1 now, or [explore more sections below](/content/learn/startup-fundraising-101/1#continue/index.html).

SF101_L01 - Course Overview - DELIVERY

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Course overview

Lesson 1: Bootstrapping and friends and family

Lesson 2: Finding product-market fit

Lesson 3: Angel investors

Lesson 4: Accelerators

Lesson 5: Seed funding

## Continue learning

4 sections • 17 videos • 2h 10m total length

Section 1: Fundraising basics Now playing

Discover different types of pre-seed funding and the importance of product-market fit.

|     |     |
| --- | --- |
| [Course overview](/content/learn/startup-fundraising-101/1/?slide=1/index.html) | 6:04 |
| [Lesson 1: Bootstrapping and friends and family](/content/learn/startup-fundraising-101/1/?slide=2/index.html) | 9:52 |
| [Lesson 2: Finding product-market fit](/content/learn/startup-fundraising-101/1/?slide=3/index.html) | 3:43 |
| [Lesson 3: Angel investors](/content/learn/startup-fundraising-101/1/?slide=4/index.html) | 6:32 |
| [Lesson 4: Accelerators](/content/learn/startup-fundraising-101/1/?slide=5/index.html) | 5:13 |
| [Lesson 5: Seed funding](/content/learn/startup-fundraising-101/1/?slide=6/index.html) | 3:49 |

Section 2: Early-stage deal mechanics

Ramp up your startup fundraising by getting to know SAFEs, convertible notes, valuation caps, and dilution.

|     |     |
| --- | --- |
| [Lesson 1: When and how much to raise](/content/learn/startup-fundraising-101/2/?slide=1/index.html) | 11:54 |
| [Lesson 2: SAFESs, discounts, and valuation caps](/content/learn/startup-fundraising-101/2/?slide=2/index.html) | 11:38 |
| [Lesson 3: How dilution works](/content/learn/startup-fundraising-101/2/?slide=3/index.html) | 2:47 |
| [Lesson 4: Pre-money and post-money valuations](/content/learn/startup-fundraising-101/2/?slide=4/index.html) | 12:56 |
| [Lesson 5: Convertible notes](/content/learn/startup-fundraising-101/2/?slide=5/index.html) | 3:48 |

Section 3: The pitch deck and funnel process

Understand the pitching process and build an efficient fundraising funnel—step-by-step.

|     |     |
| --- | --- |
| [Lesson 1: The pitch deck (part 1)](/content/learn/startup-fundraising-101/3/?slide=1/index.html) | 6:16 |
| [Lesson 2: The pitch deck (part 2)](/content/learn/startup-fundraising-101/3/?slide=2/index.html) | 4:16 |
| [Lesson 3: The pitch deck (part 3)](/content/learn/startup-fundraising-101/3/?slide=3/index.html) | 4:11 |
| [Lesson 4: The fundraising process: Meetings, pitches, and follow-ups](/content/learn/startup-fundraising-101/3/?slide=4/index.html) | 13:44 |

Section 4: The Series A

Prepare yourself for this new level of startup fundraising as we go over converting SAFEs, term sheets, and more.

|     |     |
| --- | --- |
| [Lesson 1: Bringing on VCs, and converting SAFEs](/content/learn/startup-fundraising-101/4/?slide=1/index.html) | 11:55 |
| [Lesson 2: Term sheets, dilution, and pro formas](/content/learn/startup-fundraising-101/4/?slide=2/index.html) | 9:55 |

## Ready to start fundraising?

Get tools and services for an easier and more cost-effective fundraise.

[Learn more](/content/solutions/fundraising/?ir=sf101-feature/index.html)

## Learn about incorporation with Stripe Atlas

Stripe Atlas is a powerful, safe, and easy-to-use platform for forming a company.

[Learn more](https://stripe.com/atlas/carta)

## Start fundraising on Carta

Save time and money during your fundraise by leveraging the best and most comprehensive set of tools and services.

[Request a demo](/content/demo/fundraising/?ir=sf101-end1/index.html)