Market Sizing Guide

Learn how to calculate market size before your next pitch meeting with Carta’s Market Sizing Guide

When you’re ready to raise funding for your startup, investors look at market size to gauge potential ROI. Market size is a measurement ‌that predicts your company’s total revenue potential based on the total number of customers, historical sales, or spending trends in its specific market or industry. But with several different market sizing methods available, it can be confusing figuring out where to begin.

Carta’s guide and market size calculator includes:

• Checklists to calculate market size using TAM, SAM, and SOM
• Pitch deck templates
• Answers to FAQs

Growing a successful company is challenging. Finding the right resources to succeed shouldn’t be. Learn why over 35,000 private companies trust Carta for cap table management.