# KPI template

## Organize your key performance indicators for investor updates and reporting

[Key performance indicators (KPIs)](/content/learn/startups/metrics/index.html) are quantifiable metrics that reflect a startup’s financial health, operational efficiency, and progress toward strategic goals. Tracking company financials and KPIs helps founders and CFOs make informed decisions and deliver transparent, impactful investor updates.

## Why use a KPI template?

A financials & KPIs template organizes your company’s financial data and key metrics in a clear, consistent format. This streamlines financial reporting and ensures that investor updates are relevant, data-driven, and easy to digest. The more professional your updates look, the easier it will be to build trust and credibility with investors.

## Send and track investor updates on Carta

Carta customers can send investor updates directly via the [Communications Center](/content/product-updates/communication-center/index.html). With access to best-practice templates and the ability to share a [one-time financial snapshot](https://releasenotes.carta.com/new-share-company-financial-statements-via-investor-updates-on-carta-1R2dUs) from your accounting software, Carta offers a secure and efficient way to keep investors up to speed.