## From Paper to Portfolio: The Executive’s IPO Playbook to Shift from Private‑to‑Public

### A webinar hosted by Carta & Morgan Stanley

The transition from a private to a public company is more than just a liquidity event; it is often a fundamental shift in how companies manage their employees and compliance obligations, and for some executives, a shift in how they may decide to manage their personal financial futures. While many executives may not consider things like tax obligations, 10b5-1 trading plans, and portfolio diversification until they are on the doorstep of an IPO, the strategic groundwork laid during the late-stage private phase often can help determine long-term wealth preservation.

Watch this panel discussion with experts from Carta and Morgan Stanley designed to bridge the gap between the private and public worlds. We explore the journey from managing "paper wealth" in a private company to navigating the rigorous regulatory environment and newfound liquidity of the public markets.

The panel includes:

- **John Longyear**, Senior Director, Wealth Management, Carta
- **Matt Nash**, Executive Director, Private Wealth Management, Private Wealth Advisor, Family Wealth Director, Morgan Stanley
- **Joshua Shek**, Executive Director, Head of the Retail 10b5-1 desk and COO of the Executive Financial Services, Morgan Stanley
- _Moderated by_: **Natasha Arora**, Senior Director of Business Development, Carta

### What We Cover:

- _From Paper to Portfolio_: Converting illiquid private equity into a diversified public wealth strategy post-exit.
- _Tactical Liquidity for Officers_: Managing personal diversification within the bounds of strict public-market regulations.
- _The 10b5-1 Safeguard_: Why early-stage compliance [preparation] is critical for protecting executive reputations and assets long before the S-1 filing.
- _Pre-IPO Housekeeping_: How Carta and Morgan Stanley can help you and your company prepare for an IPO to help ensure a seamless listing.

## Featuring

-

**Matt Nash**  
Executive Director, Private Wealth Management, Private Wealth Advisor, Family Wealth Director  
Morgan Stanley

-

**Joshua Shek**  
Executive Director, ‎ Head of the Retail 10b5-1 desk ‎ ‎and ‎ COO of the ‎ Executive Financial Services‎ ‎ ‎ ‎  
Morgan Stanley

-

**John Longyear**  
Senior Director, Wealth Management  
Carta

-

**Natasha Arora**  
Senior Director of Business Development  
Carta

### DISCLOSURES:
This event is presented on behalf of eShares, Inc., dba Carta, Inc. (“Carta”). The content of this event is not, and no opinions or comments shared in this event should be treated or construed as, accounting, business, financial, investment, legal, tax, or other professional advice or services. This event is for information purposes only. The content of this event is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Carta does not assume any liability for reliance on the information provided herein and undertakes no obligation to update content. The opinions of the guests and host are their own and do not reflect the view of Carta or Carta’s affiliates. All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.

This material has been prepared for informational purposes only. It does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley Smith Barney LLC ("Morgan Stanley") recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Morgan Stanley Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. Past performance is no guarantee of future results.

Initial public offerings (IPOs) and secondary offering suitability requirements apply. There is no guarantee of receiving IPO shares. Please be advised that public offerings are not suitable for all investors. IPOs are highly volatile and risky and should not be considered by investors with conservative investment objectives or low tolerance for risk.