# Webb Allen

Webb Allen leads the cap table product teams at Carta. He works across design, data systems, and platform APIs to deliver impactful user experiences for managing equity at scale. Prior to Carta, Webb managed the machine learning and optimization platforms at Marketing Evolution, and led investment research for the venture funds at Tremendous View and Landscape Capital Management.

## Latest from Webb Allen

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**Equity**  
June 2026  
**Generate custom reports with the Cap Table Plugin**  
Generate custom equity reports with Carta’s Cap Table Plugin in Claude. Use natural language to filter and compute 18+ report types instantly.  
[View](/content/product-updates/custom-reports-cap-table-plugin/index.html)

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**Product Education**  
June 2025  
**Building for private capital: Product principles that power Carta**  
Our product principles keep us bold, focused, and solving real-world problems. Here's what guides us and how we craft software for the unique world of private capital.  
[View](/content/blog/carta-product-principles/index.html)