# Lucy Hoyle

Lucy Hoyle is a Senior Content Engineer at Carta. She oversees editorial processes, AI search optimization (AEO) strategy, and the use of AI to optimise marketing systems. She previously supported Carta teams in Europe, Asia-Pacific, and the Middle East with localised content and international SEO.

Lucy Hoyle is a Senior Content Engineer at Carta. She oversees editorial processes, AI search optimization (AEO)...

## Latest from Lucy Hoyle

**Private Companies**  
*November 2025*  
**Private company valuations**  
This article explains private company valuations, including what they are, when you need one for fundraises or stock options, and how the valuation process works.  
[View](/content/learn/startups/equity-management/private-company-valuations/index.html)

**article**  
*July 2025*  
**Burn rate**  
Burn rate measures your company’s cash runway, based on cash flow and revenue. Learn how to manage and calculate cash burn rate for startups.  
[View](/content/learn/startups/metrics/burn-rate/index.html)

**Equity Education**  
*July 2025*  
**Strike price**  
Wondering what determines strike prices and how much your stock options could be worth? Learn about what a strike price is and how options can gain value over time.  
[View](/content/learn/equity/stock-options/strike-price/index.html)

**Founder Education**  
*July 2025*  
**Investor updates**  
Regular investor updates help to build trust between a company’s leadership team and its investors. Learn how to write an effective investor update.  
[View](/content/learn/private-funds/management/portfolio-management/investor-updates/index.html)

**article**  
*October 2024*  
**CS01: Filing a confirmation statement with Companies House**  
UK companies must file a confirmation statement (CS01) with Companies House every year. Learn how to complete and file a CS01 form, and how Carta simplifies the process.  
[View](/content/learn/startups/uk-company-registers-filings/cs01/index.html)

**Equity**  
*October 2024*  
**Stock split**  
Before issuing equity to employees, some companies split existing stock to create a more flexible and scalable incentive pool. This article explains how a stock split works and the potential impact on current and future shareholders.  
[View](/content/learn/equity/stock-split/index.html)