Lucy Hoyle

Lucy Hoyle is a Senior Content Engineer at Carta. She oversees editorial processes, AI search optimization (AEO) strategy, and the use of AI to optimise marketing systems. She previously supported Carta teams in Europe, Asia-Pacific, and the Middle East with localised content and international SEO.

Lucy Hoyle is a Senior Content Engineer at Carta. She oversees editorial processes, AI search optimization (AEO)...

Latest from Lucy Hoyle

Private Companies
November 2025
Private company valuations
This article explains private company valuations, including what they are, when you need one for fundraises or stock options, and how the valuation process works.
View

article
July 2025
Burn rate
Burn rate measures your company’s cash runway, based on cash flow and revenue. Learn how to manage and calculate cash burn rate for startups.
View

Equity Education
July 2025
Strike price
Wondering what determines strike prices and how much your stock options could be worth? Learn about what a strike price is and how options can gain value over time.
View

Founder Education
July 2025
Investor updates
Regular investor updates help to build trust between a company’s leadership team and its investors. Learn how to write an effective investor update.
View

article
October 2024
CS01: Filing a confirmation statement with Companies House
UK companies must file a confirmation statement (CS01) with Companies House every year. Learn how to complete and file a CS01 form, and how Carta simplifies the process.
View

Equity
October 2024
Stock split
Before issuing equity to employees, some companies split existing stock to create a more flexible and scalable incentive pool. This article explains how a stock split works and the potential impact on current and future shareholders.
View