# Elaine Wong

Elaine Wong leads Brand & Content Marketing for Carta's AMEA region, covering Asia-Pacific, the Middle East, and Africa. She develops go-to-market strategy, content, and communications for private markets professionals navigating equity management and fund administration.

## Latest from Elaine Wong

**APAC & MENA**  
**May 2026**  
**Launching an employee share scheme in Australia**  
This guide explains how to launch and manage an employee share scheme for Australian startups, covering the strategic benefits, key regulations, and practical steps to turn your team into owners.  
[View](/content/learn/startups/equity-management/ess/index.html)